Textual Analysis - 'Born Slippy' by 'Underworld'

Genre - Dance/Trance. 


This song by Underworld, released in the 90s is considered one of 'the ultimate' club songs.
This video helps emulate the feelings you feel whilst in a club and makes you connect it to partying in a club environment. The techniques utilized to achieve this effect include neon colours which are associated with the decor of clubs

 It also uses alot of strobe flashes between cuts, these are designed to makes people think of the flashing lights you could see in a club.

  This video was very well produced as many people have heard this song whilst on a night out, and then been reminded of the feelings they felt by watching the video, it therefore makes people want to buy it as them associate the song with good times.

   The video itself is very simple, it is simply the lyrics of the song written in bold scruffy lettering

 this technique helps you focus on the neon and the flashes and the club connotations. This video can afford to be very simple because it is a song designed to be danced to, thus there is few lyrics - consequently there is little room for artistic interpretation.